One of my marketing colleagues, J.F. Jim Straw (actually, I’m exaggerating as he’s far past my level in business) keeps sending the same emails to his...
Repetition has long been described as the mother ofknowledge. It’s so crucially important. That’s why I keepmentioning what the late, great and iconiccopywriter john caples said...
Education is not the filling of a bucket, but the lighting of a fire. W.B.Yeats Education is not the filling of a bucket, but the lighting...
Out of all the things I have tried personally, there is one thing which brings in more natural traffic than anything else… … Content. And the...
Prefer to listen? Click the ‘Play’ button. The severest test of an advertising man is in selling goods by mail. Butthat is a school from which...
1. In your experience, what proportion of the people who enter DM succeed in this business? A. Depends on what you mean. I have no idea....
What would it mean to your business if you had 1,000 customers sending you monthly payments for your own membership site? When I hear those kinds...
I just had a telephone conversation with a copywriting colleague and here’s how it went…more or less: Me: Have you been watching Frank Kern’s videos? Him:...
You want to become a copywriter but you’re not sure which area, or niche, to specialise in. Everywhere you turn someone is telling you to segment...
Introduction I think it was around 1987, at the ripe old age of 20, when I first decided to go into business for myself. By that...
Do you know what single thing in modern life annoys people more than any other? Here’s a clue. Yes. The...
Jim Straw has been in business since before most of us were born. He’s the guy dan kennedy called, “…...
One of my teachers told me about a Jehovah’s witness (JW) who came knocking at his door quite early one...
The competent advertising man must understand psychology. The more heknows about it the better. He must learn that certain effects...
Our Deepest Fear – Marianne Williamson You may remember that rousing speech from the movie ‘Coach Carter’. You may wonder...