Can you believe the buzz surrounding that simple writing system blog put up a few days ago by copywriting legend John Carlton? http://simplewritingsystem.directanddigitalmarketing.com/ Today is especially...
In a world where advertising, and copywriting in particular, is used to grab your attention, keep it and then entice you to buy a product, I...
There’s a shed load of guru bashing on the internet with no end in sight. And it seems to be getting worse. To be honest, I’ve...
You cannot develop a personality with physics alone, the rest of life must be worked in. Richard Feynman You cannot develop a personality with physics alone,...
People often ask me … “How can I get rich?” Well … let me tell you how I did it. I learned very early in life...
How responsible is the headline for the success of any piece of copy? At least 90%! I have proven over and over again the indispensible role...
An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a...
John Carlton has just posted the third and final simple writing system case study… and this one is about nailing the sale in one step. With...
Here’s a little quiz for you. Who said the following? 1. “Those who can, do; those who cannot, teach.”2. “What men seek is not knowledge, but...
… it’s hard to drain the swamp” If you find what I’m about to suggest pathetically obvious, I’m sorry. Many of the things i’ll put to...
Do you know what single thing in modern life annoys people more than any other? Here’s a clue. Yes. The...
Jim Straw has been in business since before most of us were born. He’s the guy dan kennedy called, “…...
One of my teachers told me about a Jehovah’s witness (JW) who came knocking at his door quite early one...
The competent advertising man must understand psychology. The more heknows about it the better. He must learn that certain effects...
Our Deepest Fear – Marianne Williamson You may remember that rousing speech from the movie ‘Coach Carter’. You may wonder...