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His Wife Thinks He’S Nugging Futs

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It’s nearly 4pm here in the North West of England… it’s been raining since late morning.

And I love it.

Over the past few days we’ve had blistering weather… at least upper 20 or lower 30 degrees centigrade.

I know, for most hot countries that’s pretty cool, but for us it’s HOT!

We had to keeps the fans on all night.

The rain is a welcome relief with all the windows open and the air feeling a lot fresher.

Beautiful.

Onto the headline.

That came from an email I received from Matt Furey a few days ago and I thought it’s just pure genius.

What makes it even better for me is that I think like this all the time — not swearing, but switching words round — but it never occured to me to use it in my writing.

That’s one of the reasons I like old Matty’s emails… they’re full of common sense nuggets.

Another thing I’ve learned from him is that you CAN take ideas from other sources and sell them.

It’s easy.

D’you know why it’s easy?

Because people buy them.

Remember, you may have seen something for donkey’s years and think nothing of it, but it’s most likely to be completely new to the majority of people.

Let’s face it, there’s a few billion people floating around and not all of them get to see everything you do.

Here’s an example, Matt sells a book and makes six figures a year from it.

The funny thing is, this book is available on the internet for nothing.

Look, I’m not disclosing this here to expose anyone, because the fact is Matt Furey isn’t the only guy who does this.

And people know it.

In fact, I wouldn’t be surprised if the people buying the book already know it’s freely available.

There’s two reasons why they still buy it, in my opinion.

  1. They want a hard copy to keep on their shelves coz it looks good.
  2. Have you seen Matt’s sales copy?
  • They want a hard copy to keep on their shelves coz it looks good.
  • Have you seen Matt’s sales copy?
  • That’s right, if you have the right chops and can write persuasive copy, you can sell ice to eskimos… so I’ve heard.

    And that’s all there is to it.

    Marko

    Steve is a copyrighter working for several international advertising agencies and has an immense range of experience in marketing, digital advertising, and creating new branding concepts.