Look, I’m a straight arrow: I tell it like it is. But, that’s not what people want to hear. Everywhere I go on the web, whether...
The competent advertising man must understand psychology. The more heknows about it the better. He must learn that certain effects lead tocertain reactions, and use that...
When writing a sales copy for the web, especially in the early stages of your copywriting career, it is a good idea to stick to a...
To write simply is as difficult as to be good. W. Somerset Maugham To write simply is as difficult as to be good. W. Somerset Maugham...
He just sent me his latest email from his collection of Helpful ideas. Take a look at it and send him an email (you’ll see what...
Before I begin this article I want to point out that I’m no different. I’m not immune to any of the things I will say here....
In 1998, when I went for my first major I.T. Job interview, one of the questions I was asked was, “You have a computer and it’s...
How to Motivate Yourself to Achieve Your Goals I’ve been sitting here wondering about the reasons why people make changes in their lives, both business and...
1. In your experience, what proportion of the people who enter DM succeed in this business? A. Depends on what you mean. I have no idea....
I just had a telephone conversation with a copywriting colleague and here’s how it went…more or less: Me: Have you been watching Frank Kern’s videos? Him:...
Do you know what single thing in modern life annoys people more than any other? Here’s a clue. Yes. The...
Jim Straw has been in business since before most of us were born. He’s the guy dan kennedy called, “…...
One of my teachers told me about a Jehovah’s witness (JW) who came knocking at his door quite early one...
The competent advertising man must understand psychology. The more heknows about it the better. He must learn that certain effects...
Our Deepest Fear – Marianne Williamson You may remember that rousing speech from the movie ‘Coach Carter’. You may wonder...