I’m sitting here tired and falling asleep. Too tired to write but, here goes nothing… When you write a headline, make sure it’s alive. Give the...
In 1998, when I went for my first major I.T. Job interview, one of the questions I was asked was, “You have a computer and it’s...
Shortly after 9/11 i went on a teacher-training course. There were quite a few people there – men and women – but mostly women. Now picture...
Repetition has long been described as the mother ofknowledge. It’s so crucially important. That’s why I keepmentioning what the late, great and iconiccopywriter john caples said...
How responsible is the headline for the success of any piece of copy? At least 90%! I have proven over and over again the indispensible role...
The difference between advertising and personal salesmanship lieslargely in personal contact. The salesman is there to demand attention.He cannot well be ignored. The advertisement can be...
Do you know what single thing in modern life annoys people more than any other? Here’s a clue. Yes. The...
Jim Straw has been in business since before most of us were born. He’s the guy dan kennedy called, “…...
One of my teachers told me about a Jehovah’s witness (JW) who came knocking at his door quite early one...
The competent advertising man must understand psychology. The more heknows about it the better. He must learn that certain effects...
Our Deepest Fear – Marianne Williamson You may remember that rousing speech from the movie ‘Coach Carter’. You may wonder...