The competent advertising man must understand psychology. The more heknows about it the better. He must learn that certain effects lead tocertain reactions, and use that...
Prefer to listen? Click the ‘Play’ button. The severest test of an advertising man is in selling goods by mail. Butthat is a school from which...
Marko is a successful international speaker and author. One of the most successful and highest paid copywriters in the world (having sold $7 billion dollars of...
PART ONE PART TWO Not just an amazing interview on marketing and advertising, but a veritable mini course on the subject. If you have any interest...