Prefer to listen? Click the ‘Play’ button. The severest test of an advertising man is in selling goods by mail. Butthat is a school from which...
The difference between advertising and personal salesmanship lieslargely in personal contact. The salesman is there to demand attention.He cannot well be ignored. The advertisement can be...
Do you know what single thing in modern life annoys people more than any other? Here’s a clue. Yes. The...
Jim Straw has been in business since before most of us were born. He’s the guy dan kennedy called, “…...
One of my teachers told me about a Jehovah’s witness (JW) who came knocking at his door quite early one...
The competent advertising man must understand psychology. The more heknows about it the better. He must learn that certain effects...
Our Deepest Fear – Marianne Williamson You may remember that rousing speech from the movie ‘Coach Carter’. You may wonder...