Our Deepest Fear – Marianne Williamson You may remember that rousing speech from the movie ‘Coach Carter’. You may wonder what it has do do with...
Repetition has long been described as the mother ofknowledge. It’s so crucially important. That’s why I keepmentioning what the late, great and iconiccopywriter john caples said...
People often ask me … “How can I get rich?” Well … let me tell you how I did it. I learned very early in life...
How responsible is the headline for the success of any piece of copy? At least 90%! I have proven over and over again the indispensible role...