Can you believe the buzz surrounding that simple writing system blog put up a few days ago by copywriting legend John Carlton? http://simplewritingsystem.directanddigitalmarketing.com/ Today is especially...
How responsible is the headline for the success of any piece of copy? At least 90%! I have proven over and over again the indispensible role...
Do you know what single thing in modern life annoys people more than any other? Here’s a clue. Yes. The...
Jim Straw has been in business since before most of us were born. He’s the guy dan kennedy called, “…...
One of my teachers told me about a Jehovah’s witness (JW) who came knocking at his door quite early one...
The competent advertising man must understand psychology. The more heknows about it the better. He must learn that certain effects...
Our Deepest Fear – Marianne Williamson You may remember that rousing speech from the movie ‘Coach Carter’. You may wonder...